ATEEZ Sets New Milestone with 7-Year Contract Renewal

ATEEZ, the popular K-pop group, has set a new milestone by renewing their contract with KQ Entertainment for an impressive 7 years.

On the 10th, KQ Entertainment announced that all members of ATEEZ have signed a new contract. This comes after the group hinted at the possibility of a renewal during a press conference for their mini 12th album, 'Golden Hour: Part 3,' held last month. Leader Hongjoong expressed their commitment to continue showcasing ATEEZ for a long time, promising good news soon. True to their word, the group announced the renewal within a month.

The 7-year contract is significant as it exceeds the typical 2-3 year renewal period, highlighting the strong trust between the group and their agency, as well as their dedication to their career.

A long-term contract allows the agency to strategically plan mid-to-long-term activities, including albums, tours, and international projects. This ensures stable planning and investment in both group and individual member activities, securing a concrete timeline for future endeavors.

While many contracts do not specify the duration, ATEEZ's 7-year term provides fans with assurance against uncertainties like disbandment or member departures, fostering long-term support from their fanbase.

With this renewal, ATEEZ joins the ranks of other groups like Stray Kids and The Boyz, who have also shown commitment to their group activities.

Stray Kids announced their contract renewal well ahead of expiration, with JYP Entertainment confirming the renewal of all members last August. They are currently on their largest world tour, having completed a 13-show stadium tour across 10 North American cities and planning more in Europe.

The Boyz, while not renewing with their previous agency, have collectively joined a new one. They are set to release a new album, 'a;effect,' on the 28th, following their third full album 'Unexpected' released in March. Their fourth world tour will kick off in Seoul and continue across various cities including Nagoya, Yokohama, and more.

The long-term commitments of these leading 4th generation boy groups indicate a growing trend of extended group lifespans in the K-pop industry. This shift from frequent disbandments or member changes within 7 years of debut to longer, more stable careers reflects the increasing trust between members and agencies, as well as strong fanbases. It is a positive sign of the K-pop industry's stability and sustainability.

Reported by Kim Ji-won, TenAsia