K-Pop Group Candy Shop Appointed as Official Ambassadors for Halal Expo 2026

K-Pop girl group Candy Shop has been appointed as the official ambassadors for the 'Halal Expo 2026'.

The Halal Expo serves as a business hub for Islamic culture and the global halal industry, attracting participation from over 30 countries annually. Candy Shop, consisting of members Soram, Sui, Sarang, and Julia, aims to enhance cultural and industrial exchanges between Korea and the Middle East through their dynamic K-Pop content and global fanbase influence.

Candy Shop is known for their addictive performances and unique concepts, consistently receiving enthusiastic responses from music fans both domestically and internationally. They have garnered widespread support from Generation Z through various music broadcasts and social media challenges.

In addition, they are actively engaging in content collaborations with popular YouTubers, interactive campaigns with global fans, and cultural exchange activities utilizing K-Pop.

Candy Shop expressed their honor in representing Korea in this significant role, stating, "We are thrilled to be part of this important exchange with the Middle Eastern halal culture and wish to convey a message of diversity and respect as K-Pop artists to the world."

The 'Halal Expo 2026' is scheduled to take place in Dubai in 2026, and Candy Shop is set to embark on their ambassadorial duties through various global campaigns, promotional content, and local exchange events.

Reported by Kim Se-ah, TenAsia haesmik@tenasia.co.kr