ALLDAY PROJECT: A New K-Pop Sensation with a Unique Backstory

The five members of the ALLDAY PROJECT have shared their stories for the first time. Notably, Annie, the granddaughter of Shinsegae Group's honorary chairman Lee Myung-hee and daughter of Shinsegae President Chung Yoo-kyung, has caught the public's attention with her aspirations.

On the 13th, The Black Label released a debut documentary video titled 'DAY 1' for the new co-ed group ALLDAY PROJECT through their official social media channels.

The documentary encapsulates the moments when the five members began dreaming of becoming K-pop artists, their diverse growth journeys, their first meetings, and the formation of the team. Annie, who was captivated by K-pop music as a child, Tarzan, who turned to hip-hop to prove himself, Bailey, who naturally gravitated towards a singing career due to his love for dance, Woochan, who is entering a new chapter after years in the entertainment industry and as a trainee, and Youngseo, who joined The Black Label by actively expressing herself, all have unique stories that stand out.

Among the members, Annie is the granddaughter of Shinsegae Group's honorary chairman Lee Myung-hee and the daughter of Shinsegae President Chung Yoo-kyung. In the documentary, Annie shared, "When I was seven, I accidentally came across the music video for 'Lollipop' by 2NE1 and Big Bang. It was shocking. A new world opened up to me. I was determined to do what they were doing." She recalled, "One day, I asked my mom, 'What if I became a singer?' She laughed and said, 'That's impossible,' so I thought it wasn't meant to be." She continued, "A few years later, I seriously told her, 'Mom, I really want to be a singer,' but she said, 'That's nonsense. Absolutely not.' It was my first heartbreak."

Annie further explained, "When I was in my junior and senior years of high school, my family's opposition was strongest. But when I said I couldn't give up, my mom proposed that if I got into college, she would help convince the rest of the family." She added, "From then on, I gave up sleep and studied hard for the entrance exams, eventually getting accepted into college." Annie noted, "My mom didn't expect me to get in. People often doubt my sincerity about this path. I had to show more to prove how desperate I was for this dream. I worked hard every day, thrilled to be even a little closer to debuting."

The video also highlights the chemistry among the ALLDAY PROJECT members, who have built a strong bond while training together with the shared goal of debuting. Behind-the-scenes glimpses of their debut single 'FAMOUS' and group photos from their trainee days are also featured.

ALLDAY PROJECT is the second group introduced by The Black Label, led by Teddy, who has produced music for top K-pop artists. The group, which officially launched on the 9th, is already drawing attention for its unique co-ed format and the presence of its five well-known members.

ALLDAY PROJECT will pre-release their new song 'FAMOUS' on the 16th at 6 PM, and their first single 'FAMOUS' will be officially released on the 23rd, marking the start of their debut activities.

By Ji-won Kim, Ten Asia Reporter bella@tenasia.co.kr