Annie Moon, Heiress of SHINSEGAE, Debuts in K-Pop Group ALLDAY PROJECT

Annie Moon, the eldest daughter of SHINSEGAE's Executive Director Jung Yoo-kyung, is set to make her official debut in the entertainment industry as a member of a mixed-gender idol group.

On the 9th, The Black Label announced the debut of the new mixed-gender group ALLDAY PROJECT through their official social media channels. The teaser video, group photo, and member selfies using a 'project approval form' have already generated significant buzz due to the group's bold concept and lineup.

ALLDAY PROJECT is the second idol group introduced by The Black Label, led by TEDDY. The group consists of five members: Annie, Tarzan, Bailey, Woochan, and Youngseo. Annie, in particular, has garnered attention even before her debut due to her background as a member of the owner family of South Korea's major retail conglomerate, SHINSEGAE Group.

Annie is the granddaughter of Lee Myung-hee, the chairwoman of SHINSEGAE. With this debut, she officially steps into the entertainment world. Under The Black Label, she joins the ranks of prominent K-pop artists such as BIGBANG's Taeyang, BLACKPINK's Rosé, and Jeon Somi.

ALLDAY PROJECT is set to officially debut on the 23rd, with various teaser content to be released leading up to the debut. The group's trendy sound, visuals, and unique mixed-gender composition are expected to bring a fresh breeze to the K-pop scene.

Reported by Jiye Choi, TenAsia wisdomart@tenasia.co.kr