Cube Entertainment's Boy Group NOWADAYS Rebrands as NOWZ

Cube Entertainment's rookie boy group NOWADAYS is rebranding and changing their name to 'NOWZ'.

On November 2, Cube Entertainment officially announced the name change on their social media platforms, unveiling the new logo motion for NOWZ. The group, which debuted just a year ago, is redefining its identity and aiming to establish itself as a leading group in the industry with this rebranding.

The name 'NOWZ' combines 'NOW', representing the present moment, with 'Z', symbolizing expanded possibilities and new beginnings. Members Hyunbin, Yoon, Yeonwoo, Jinhyuk, and Siyoon are set to showcase their unique style with music and concepts that break traditional molds.

NOWZ debuted on April 2 last year with their first single album 'NOWADAYS' and have since released digital singles like 'Rainy day (2024 Remake ver.)', their second single album 'NOWHERE', and the digital single 'Let's get it'.

In related news, Cube's girl group (G)I-DLE recently simplified their name to I-DLE.

Reported by Kim Ji-won, TenAsia one@tenasia.co.kr