BTS's Jin Explores the Irony of Love in New Music Video 'Don't Say You Love Me'

BTS's Jin delves into the irony of love that is hard to let go of in the music video for his new title track.

On the 13th at midnight KST, Jin unveiled the music video poster for 'Don't Say You Love Me,' the title track of his second mini-album 'Echo,' on the group's official social media channels.

The poster captures a couple at the end of their love story. Phrases like "crossed gazes and tangled hearts" and "our poignant story" seem to encapsulate the current state of a drifting relationship.

In contrast, another poster depicting their radiant moments evokes a different emotion, leaving a lasting impression. The narrative, akin to a romance film, and Jin's delicate inner acting are highly anticipated.

According to Big Hit Music, the 'Don't Say You Love Me' music video is produced in a dramatized format, featuring actress Shin Se-kyung as the female lead alongside Jin.

'Don't Say You Love Me' is a pop genre track with a simple sound and restrained composition, exuding a melancholic atmosphere. Jin is set to convey the complex emotions of love being both a comfort and a pain through his calm voice.

Jin's second mini-album 'Echo,' releasing on the 16th at 1 PM, portrays various moments of life spreading like different forms of 'echoes.' Jin reflects on emotions and situations that everyone has experienced at least once, presenting them in a straightforward yet witty manner.

The album includes seven tracks based on band sounds, featuring the title track 'Don't Say You Love Me,' as well as 'Nothing Without Your Love,' 'Loser (feat. YENA),' 'Rope It,' 'Journey with Clouds,' 'Background,' and 'To Myself Today.'