Bobby Kim Joins Forces with Global Sensation FIFTY FIFTY's Agency ATTRAKT

Renowned singer Bobby Kim has joined the same agency as the globally popular girl group FIFTY FIFTY.

On the 11th, ATTRAKT, the agency behind FIFTY FIFTY, announced, "Bobby Kim has joined us at ATTRAKT. We ask for your continued support and anticipation for his future activities."

Bobby Kim transitions to ATTRAKT from Title Media, a vocal-focused label founded by ATTRAKT's CEO Jeon Hong-jun. This move is rooted in his long-standing relationship and trust with Jeon, with whom he has worked for over 21 years since his debut.

Known as the 'Godfather of Soul,' Bobby Kim has produced numerous hits with his unique voice and groove, including 'Whale's Dream' and 'Love... That Guy.' He has also gained popularity through drama OSTs and appearances on popular variety shows like MBC's 'I Am a Singer.'

After releasing his digital single 'Drunk' in 2022, Bobby Kim is now preparing for his first new release in three years. He is set to launch his new song in March, marking his debut activity with ATTRAKT, and is reportedly working hard to reconnect with his fans.

Regarding this, ATTRAKT stated, "We are thrilled to collaborate with Bobby Kim on more projects. We will fully support his upcoming activities, including the new song release in March."

ATTRAKT, which has solidified its presence in the K-MUSIC market, aims to expand its reach by partnering with Bobby Kim, following the success of FIFTY FIFTY on the Billboard charts. The agency is also actively pursuing new ventures, such as hosting its first global audition with the goal of producing a boy group.

Reported by Jiye Choi, TenAsia, wisdomart@tenasia.co.kr