BLACKPINK's 'Playing with Fire' Music Video Surpasses 900 Million Views on YouTube

BLACKPINK's 'Playing with Fire' music video has achieved another milestone by surpassing 900 million views on YouTube.

According to YG Entertainment, the music video for 'Playing with Fire' exceeded 900 million views on YouTube at approximately 4:41 AM on the 8th. This achievement comes about 8 years and 1 month after its release on November 1, 2016, reflecting the enduring interest and love from music fans.

'Playing with Fire' is one of the double title tracks from BLACKPINK's second digital single [SQUARE TWO], and it belongs to the tropical house genre. The song features witty lyrics comparing a girl's feelings of love to 'playing with fire,' combined with the powerful performances of the four members, which garnered a hot response upon its release.

With this, BLACKPINK now boasts 12 videos with over 900 million views among their 47 content pieces that have surpassed 100 million views. Prior to 'Playing with Fire,' other videos such as 'DDU-DU DDU-DU' (2.2 billion views), 'Kill This Love' (2 billion views), 'BOOMBAYAH' (1.7 billion views), 'How You Like That' performance video (1.7 billion views) and music video (1.3 billion views), 'As If It's Your Last' (1.4 billion views), Lisa's solo 'MONEY' exclusive performance video (1 billion views), Jennie's solo 'SOLO' (1 billion views), 'Ice Cream' (900 million views), 'Pink Venom' music video (900 million views), and 'Whistle' music video (900 million views) have achieved similar view counts.

Meanwhile, BLACKPINK continues to reign as the 'YouTube Queens,' maintaining an unparalleled record streak. Their official YouTube channel boasts over 95.3 million subscribers, the most for any artist worldwide, and has surpassed 37.5 billion cumulative views.

Reported by Yeji Ryu, TenAsia ryuperstar@tenasia.co.kr