K-Pop Group izna's Debut Pop-Up Store Draws Global Fans

The debut pop-up event for the group izna, produced by the renowned Teddy, is currently a massive success.

To celebrate the release of their first mini-album 'N/a', izna (comprising members Mai, Bang Ji-min, Yoon Ji-yoon, Coco, Yoo Sa-rang, Choi Jung-eun, and Jung Se-bi) launched a pop-up store in collaboration with Lotte Department Store's World Tower location on the 29th of last month.

The pop-up store attracted a large crowd from the moment it opened, showcasing izna's global appeal. Fans from various countries, including China, Japan, South America, and the Middle East, as well as a wide range of age groups, gathered to celebrate izna's broad popularity.

The fast-track pre-reservation for izna's fan club sold out in just five minutes, and approximately 2,000 visitors attended during the first weekend alone, highlighting the high level of interest in the group.

This pop-up event offers a unique experience that connects izna with their official fandom, naya. It features a space inspired by their mini-album 'N/a', various photo zones, an Apple Music spatial audio listening zone, and voice messages and content directly from izna members.

Emerging from Mnet's girl group debut survival show 'I-LAND 2', izna was chosen by viewers from 217 countries and regions worldwide. They officially debuted on the 25th of last month, quickly becoming a new K-pop icon. With their impressive skills and visuals, izna is making waves on global charts, demonstrating a remarkable rise in popularity.

izna's first pop-up store 'N/a' will continue at Lotte Department Store's World Tower location until the 11th, and can also be enjoyed through an on-site registration system.