'Big Planet Made Girl Group' Bad Villain Achieves 'Quattro 1 Million Videos' Even Before Debut

Big Planet Made Entertainment's new girl group BADVILLAIN predicted a 'global sensation' even before their official debut.

Bad Villain began counting down to his debut by sequentially releasing two spoiler films and the 'Hurricane' performance video, starting with the silhouette spoiler video on April 4th.

Although it has not yet made its official debut, the response to Bad Villain is enthusiastic.

The spoiler films all exceeded 1 million views on YouTube, and the 'Hurricane' performance video, released at midnight on May 5, also recorded 810,000 views in 24 hours. Then, at 8:50 p.m. on the 6th, the number of views exceeded 1 million, setting a record of all four videos released so far exceeding 1 million. This is by far the most outstanding performance among girl groups that debuted in 2024.

Although full-fledged debut promotions have not yet begun, the reason Bad Villain was able to achieve such results is interpreted as the synergy between Big Planet Made Entertainment's secret marketing strategy and the members' outstanding skills.

The members showed off their overwhelming choreography in a short video of just over a minute, heralding the birth of a performance-specialized girl group. It is said that the combination of a sharp and powerful performance with an intense beat that captivates the listener's ears raises expectations of a K-pop hip-hop girl group that has never been seen before.

Fans who watched the actual video also said, ‘The beat and dance are the best’, ‘A hip-hop girl group with a different dimension has appeared’, ‘I’m looking forward to a hip-hop girl group’, ‘Even though it’s a short video of less than 30 seconds, it’s so good and fresh’, ‘I’m already looking forward to their debut. ' is pouring in favorable reviews.

Big Planet Made Entertainment’s marketing strategy was also effective.

In the spoiler film that was first released, the members appeared with their faces covered with masks and hats, arousing fans' curiosity about their true identities.

Then, in the 'Hurricane' performance video released ahead of their debut, the identities of the seven members were finally revealed, and the face of Emma, who had a strong presence on Mnet's 'Street Woman Fighter', appeared here, delighting fans.

Accordingly, not only in Korea, but also in Japan, the United States, and the Arab world, people are saying, 'It seems like there will be a new wind in the world of main dancers,' 'The top idol who dances well among both men and women of the 4th and 5th generations is almost determined,' and 'Who will win that move?' etc. are showing a warm response.

Bad Villain is a 7-member rookie girl group produced by Big Planet Made Entertainment 3 years after its establishment, and they represent themselves as complete idols specialized in performance. They plan to officially debut in the music industry in the first half of this year and shake up the K-pop scene.

Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr