Baby Monster, with great momentum, how did the debut album come about?

How did the group Baby Monster's debut album come about?

Baby Monster's debut album 'BABYMONS7ER' was completed through the free collaboration of numerous producers who share YG's DNA and vision. CHOICE37 explained that they have been focusing on the core value of YG's production system, which is "supporting artists to find their own unique colors and grow".

In fact, producers have been collaborating with Baby Monster since their trainee stage to discover their potential. Suggesting images that come to mind while singing according to each member, and working together to create ad-libs that will add to the charm of the song, confirms that the efforts made so far are leading to musical synergy.

Baby Monster's official debut title song 'SHEESH', which was initially an organic composition, was gradually developed into a complete form through the collaboration of YG producers. CHOICE37 and Sonny worked on the verse and free, and LP worked hard to maximize the intensity of the drop part.

Executive producer Yang Hyun-seok also offered support. Efforts were made to add variety to the second verse, and as a result, Asa, Luca, and Ahyeon's rap parts were greatly loved by music fans. In addition, the final hook, which did not produce a satisfactory result despite dozens of revisions, was personally arranged, and the members' low whispers and grand atmosphere are considered attractive points.

The completion of the entire process was Baby Monster, who demonstrated the skills they had honed without hesitation and showed perfect synergy as a seven-member group with the addition of Ahyeon. The producers expressed their extraordinary trust in the members by saying things like, “They perfectly conveyed the intended emotions 100%,” “They have an amazing vocal tone,” and “They present a performance complete with only their voices.”

YG plans to imprint Baby Monster's growing skills through the next new song. CHOICE37 expressed its gratitude to the fans, saying, “We will do our best to show off all of the members’ skills and colors. It is thanks to your support that we are able to make music and share it with everyone.”

Meanwhile, Baby Monster's 'BABYMONS7ER' sold 401,287 copies in just one week, setting a new record for the first album to debut as a K-pop girl group. The title song 'SHEESH' music video surpassed 100 million views on YouTube in just 10 days and 200 million views in just 33 days, breaking the record for the shortest time for a K-pop girl group's debut song to reach 100 million views. The song has remained at the top of the Spotify Daily Song Chart, the world's largest music platform, for 37 consecutive days.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr