ILLIT, made an amateurish mistake twice.
ILLIT, made an amateurish mistake twice.
As controversy over the name of the group ILLIT's fan club erupts, voices are growing louder about their disappointment over the amateurish mistake made by their agency, Belif Lab.

ILLIT's agency, Belif Lab, said through Weverse on the 22nd, "The fan club name revealed on April 21st was selected from various candidates gathered through the participation of fans with wishes for eternal love with Eyelet. However, after the announcement, “In consideration of the various concerns raised, we have decided to reselect the official fan club name.”

The agency bowed its head, saying, "ILLIT's new fan club name will be selected from the existing finalists without a re-opening process and will be announced later. We apologize for any confusion regarding the decision on the fan club name."

Aillet revealed its official fandom name on the 21st. The revealed fandom name was 'LILLY', which caused controversy because the name overlapped with that of Nmix's idol senior, Lily. An objection was raised to the fact that the N-Mix fandom had chosen the name that they were active in first.

In the end, ILLIT decided to change the fandom name to 'Lilith' instead of Lily, but it became a problem once again. This time, Blackpink Lisa's personal fandom name was 'Release'. Controversy continued for the same reason, and Eilic bowed his head and said, "We will select the name of the fan club from among the existing finalists and inform you later."

There will be no further controversy as ILLIT officially announces that it will change its fan club name, but it is regrettable that it has caused an 'overlapping controversy' by selecting a fan club name that is already in use twice. I wonder if they did a little search before finally fixing the name of Aylet's fandom with the modifier 'Hive's youngest daughter'. It is somewhat difficult to understand that the same mistake was repeated twice.

There are continuing voices expressing regret for the amateurish mistake made by Belif Lab, a subsidiary of Hive, which boasts the best status in the industry.
ILLIT, made an amateurish mistake twice.
ILLIT, made an amateurish mistake twice.
Below is Belif Lab’s full statement:

hello.

This is Belif Lab.

We sincerely thank all the fans who support and care for ILLIT.

We would like to inform you about the change of ILLIT’s official fan club name. The fan club name, which was revealed on April 21st, was selected from various candidates gathered through the participation of fans with wishes for eternal love with Aylet.

However, in consideration of various concerns raised after the announcement, we decided to reselect the official fan club name. ILLIT's new fan club name will be selected from the existing finalists without a re-opening process and will be announced later.

We apologize for any confusion regarding the decision on the fan club name.

Thank you. We are planning a comeback next month.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr translated by google