Baby Monster's SHEESH, K-pop girl group debut song MV reaches 100 million views in 10 days

YG's new girl group Baby Monster has achieved a new record of 100 million views in the shortest time for a K-pop girl group's debut song with their official debut song 'SHEESH', announcing the spectacular appearance of a 'monster rookie' who will change the global music market.

According to YG Entertainment on the 11th, Baby Monster's official debut song 'SHEESH' music video exceeded 100 million views on YouTube at 11:35 am on this day. It has been about 10 days since it was released on the 1st, and this is a whopping 8 days ahead of the record for the first music video of a K-pop girl group to reach 100 million views (18 days), which was recorded through 'BATTER UP'.

This is also the fastest speed among K-pop artist music videos that have debuted since 2017. Even if we expand the scope to K-pop girl groups of all time, Blackpink is the only artist with a record of 100 million views, faster than 'SHEESH'. This is a moment where you can really feel that Baby Monster is stepping up to become the next generation ‘YouTube Queen’ following Blackpink.

YouTube subscribers, one of the indicators of the formation of a loyal fandom, exceeded 5 million on the 10th. The official debut of the seven-member group became the trigger for rapid global fandom expansion. Since the release of the first mini album [BABYMONS7ER] on the 1st, it has attracted more than 390,000 people in just 9 days. The cumulative number of views exceeds 1.4 billion and is rising vertically.

As a result, Baby Monster now has three music videos with hundreds of millions of views, including two pre-debut songs. 'BATTER UP' quickly surpassed 100 million views (18 days) and 200 million views (53 days), setting a new record for the shortest music video released by a K-pop group at the time, and 'Stuck In The Middle' is a ballad song without a performance. Achieved 100 million views in 38 days.

Meanwhile, Baby Monster released its first mini album [BABYMONS7ER] at midnight on the 1st. They are expected to become familiar with domestic fans through music programs, broadcasting activities, and fan signing events. In addition, they will meet global fans through a fan meeting tour that starts in Tokyo, Japan and continues through five Asian regions, including Jakarta, Singapore, Taipei, Indonesia, and Bangkok, Thailand, and through Japan's largest music festival, 'Summer Sonic 2024'.

Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr