Baby Monster gains wings by joining Ahyeon

YG's new girl group Baby Monster finally made its official debut with a full 7-member lineup.

Baby Monster released its first mini album 'BABYMONS7ER' at midnight on the 1st. The interest of global music fans was focused on the colorful track composition that gave a glimpse of their wide spectrum and the musical synergy completed by the addition of member Ahyeon.

This time, it is Baby Monster who shows signs of becoming the next generation ‘YouTube Queen’. To celebrate the official debut, 400,000 music fans around the world connected simultaneously and watched the music video for the title song 'SHEESH' through YouTube Premiere. In relation to this, YG Entertainment said, “This is a figure that is close to twice that of ‘Stuck In The Middle’ released just before.”

'SHEESH' went straight to YouTube's 'No. 1 most viewed video in 24 hours'. YG Entertainment also said, "It drew a steeper graph than 'BATTER UP', which previously achieved a new record for the K-pop group's debut song, and exceeded 10 million views in just 8 hours of release." It also topped the MV chart of QQ Music, China's largest music site, and continues to rise in global popularity.

It is also making its presence felt on various global charts. 'BABYMONS7ER' topped iTunes charts in 6 regions and rose to the top of the Worldwide Album Chart. While showing even popularity in various countries such as North and South America and Asia, it ranked 8th in the United States, the mainstream pop market, and succeeded in entering the TOP 10.

The title song 'SHEESH' is receiving favorable reviews for its confident, confident lyrics and magnificent sound that capture Baby Monster's unique musical color. It is said that the rhythmically repeated refrain provided a strong addictive effect, and that the atmosphere constantly changed with swirling rapping and explosive vocals, providing an exhilarating thrill.

Meanwhile, Baby Monster officially opened the global fandom life platform Weverse community at 12 noon on this day and began communicating with fans in earnest. They will appear on music programs and other broadcasts, have fan signing events, and hold fan meeting tours in five regions of Asia.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr