IU's 'Shopper' unveiled, what does the broken candy, golden bat, and telescope mean?

Singer IU released the music video teaser for 'Shopper', the double title song of her new mini album.

EDAM Entertainment posted a music video teaser video for 'Shopper', the double title song of IU's new mini album 'The Winning', through its official SNS channel at midnight on the 14th.

The music video teaser released on this day is set in a dark night at a supermarket with the words, “There was a certain store. And that store was no ordinary store. It started with the narration, “It was a special store, and it was overflowing with even more special items,” drawing attention.

IU appeared in a dark store holding a telescope and looking at the camera, but suddenly the lights turned on and the background shifted to an unknown space. IU and a man appeared, and several scenes passed quickly, amplifying the curiosity of the viewers. At the end of the video, the space changed back to a supermarket store, and a broken candy appeared in front of IU, and when she was about to pick it up, it turned into a large candy with the word 'SHOPPER' engraved on it. The story ended with IU wearing sunglasses halfway down her face, holding the changed candy in one hand and smiling meaningfully. In addition, there was a short part that said, “This shop will never close, always and forever.”

The 'Shopper' teaser, which was short but left a strong impression, immediately captivated the viewers' attention with an atmosphere that felt like watching a fantasy movie. In the middle, various objects such as IU wearing free fashion, a 'golden baseball bat', and a 'telescope' also appeared, further heightening expectations for this episode.

'Shopper', the double title song of IU's mini album, is an electro-pop rock track with an intense sound. Based on the cool guitar sound, various transitions continuously stimulate the ears. This is a song that shows off the capabilities that only IU can achieve through the constant high notes in the chorus.

In particular, this music video was directed by DPR IAN, an artist and music video director of DPR who entered the Billboard 200 with the song 'Dear Insanity...' released last year, and took charge of everything from directing to directing. Editing, post-production, etc. were all completed through DPR's internal work. DPR IAN also appeared in the music video. DPR IAN has collaborated with many singers, including Taeyang, Loco, and Song Min-ho. Attention is focused on what kind of synergy the meeting between IU and DPR IAN will create.

IU will release all songs on her 6th mini album 'The Winning' through major online music sites at 6 PM on the 20th.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr