MUSIC
NCT WISH targets Korea and Japan simultaneously from debut
NCT WISH performed its debut stage at 'SMTOWN LIVE 2024 SMCU PALACE @TOKYO' on February 21st and then released its debut single 'WISH' on February 28th on various global music platforms. We plan to release it simultaneously and begin full-scale activities.
In particular, NCT WISH is a team created based in Japan to match NCT's regional connection characteristics, but has differentiated characteristics from existing localization groups. Targeting the Korean and Japanese markets simultaneously. If the existing strategy was to debut locally and then advance into the global market based on the performance, NCT WISH, like any other K-pop group, adopts a two-track strategy of targeting Korea and Japan simultaneously through a global debut.
Accordingly, NCT WISH plans to release its debut single 'WISH' in two versions, Korean and Japanese, as well as appear on various broadcasts in Korea and Japan, and is preparing to frequently provide opportunities to meet fans closely in both countries. It is expected to succeed simultaneously in the Korean and Japanese music markets and present a new direction for localization strategy.
In addition, NCT WISH was selected as one of the '11 Rookie K-Pop Acts To Know In 2024' announced by Grammy.com on the 26th (local time) on its official website, and Grammy.com “With NCT WISH’s debut imminent, they released their pre-debut singles ‘Hands Up’ and ‘We Go!’ at the end of last year, spreading dynamic and bright energy around the world,” he said.
Meanwhile, NCT WISH is a team with the aspiration to support and achieve everyone's wishes and dreams through music and love under the catchphrase 'WISH for OUR WISH'. , consisting of Riku, Yuushi, Jaehee, Ryo, and Sakuya.
Kim Se-ah, Ten Asia reporter haesmik@tenasia.co.kr
