ILLIT Reappointed as Pocari Sweat Brand Ambassadors for Third Year

The group ILLIT has been reappointed as the model for the ion beverage brand, Pocari Sweat.

According to Belift Lab, a label under HYBE Music Group, ILLIT members YoonA, Minju, Moka, Wonhee, and Iroha will continue their association with Dong-A Otsuka's Pocari Sweat.

Notably, Wonhee has been the face of Pocari Sweat since her debut in 2024, marking her third consecutive year as the brand's 29th model. This makes ILLIT the second group, following TWICE, to represent the brand for three consecutive years. ILLIT has made a significant impact as the face of this brand, which has been endorsed by many popular stars over the years.

A representative from Pocari Sweat stated, "ILLIT's bright and healthy image aligns well with our brand's direction, leading to their reappointment. We hope that through them, the message of 'supporting the passion of youth confidently walking their own path' will be conveyed more effectively."

ILLIT is set to release their 4th mini-album 'MAMIHLAPINATAPAI' on the 30th, marking their comeback.

Reported by Kim Ji-won, TenAsia one@tenasia.co.kr