(G)I-DLE won't edit 'Wife' due to controversy over sexual nature, saying it's a song that has nothing to do with their activities

Group (G)I-DLE decided not to edit the lyrics of the song 'Wife', which caused controversy over its sensationalism.

On the 25th, Cube Entertainment, (G)I-DLE's agency, told Ten Asia, "'Wife' is one of the songs included in the 2nd full-length album, and is a song unrelated to the stage of this broadcast activity," and added, "(G)I-DLE is releasing the title song 'Wife'." “We plan to focus on our comeback broadcast activities as ‘Super Lady’,” he said.

Previously, 'Wife' was embroiled in controversy over its sensationalism. There is an opinion that lyrics such as “That’s not all, eat the cherry on top too,” “From head to toe, just chop, chop, chop,” and “Now that you’ve learned, try getting on it too,” are blatantly reminiscent of sexual acts.

This became even more problematic because it was not a song received from an outside composer, but leader Soyeon participated in writing, composing, and arranging the song. In addition, opinions were raised that since the song does not have an age restriction, it may have a negative impact on teenagers, the main consumer group.

Accordingly, on the 24th, KBS judged 'Wife' to be unsuitable for broadcast review, saying the lyrics were "excessively sensational." In addition, 'Rollie', included in the same album, was also judged to be ineligible as the lyrics "violate Article 46 of the Broadcasting Review Regulations (Restrictions on Advertising Effects) by mentioning the brand of a specific product."

However, despite the controversy over the sensationalism of 'Wife', Cube Entertainment decided not to revise or reconsider, saying, "It has nothing to do with the stage of this activity." The industry's assessment is that respect for the creations of its artists is more important than feedback to the public regarding the controversy over sensationalism.


Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr