‘Original World Star’ Psy’s ‘That That’ MV exceeds 500 million views

Singer PSY has once again broken a record.

According to the agency P-Nation on the 6th, the number of views of the music video for the title song 'That That (prod. & feat. SUGA of BTS)' from PSY's 9th full-length album 'Sada 9' exceeded 500 million views.

'That That', released in April 2022, is a song co-produced by PSY and BTS' Suga, and was loved by people around the world for its trendy yet addictive melody. Immediately after its release, it topped the domestic music site Melon's Top 100 and Flo's 24-hour chart, as well as Genie Music and Bugs, proving its infinite popularity.

In addition, 'That That' easily entered the US Billboard and the UK's Official Singles Chart, which represents the pop market, while also occupying the top positions on music charts around the world such as Apple Music and Spotify, showing off their status as a 'world star'. There is a bar.

The achievement of reaching 500 million views for the 'That That' music video is significant in that it clearly reveals PSY's continued presence and continued popularity on the global stage. The music video also achieved 30 million views within a day of its release and 100 million views within a week, and the number of views continues to rise steadily despite the long period of inactivity.

In addition, the 'Gangnam Style' music video, which imprinted PSY's name on everyone around the world, also became the first K-pop video to reach 5 billion views, followed by 'New Face', 'DADDY', and 'I LUV IT'. As ‘It)’ is exceeding hundreds of millions of views, expectations are growing for the new history that Psy will write in the future.

Meanwhile, Psy meets audiences every summer with concerts titled 'Soaked Show' and 'All Night Stand' at the end of the year, and plans to carry out various activities in 2024 as well.

Ryu Ye-ji, Ten Asia Reporter ryuperstar@tenasia.co.kr