Baby Monster, 'missing Ahyun', makes surprise debut at 12 PM tonight... Will it be a game changer?
Baby Monster, 'missing Ahyun', makes surprise debut at 12 PM tonight... Will it be a game changer?
YG's new girl group Baby Monster (Luca, Parita, Asa, Rami, Laura, Chiquita)'s debut song 'BATTER UP' sound source and music video will finally be unveiled at midnight on the 27th.

YG Entertainment posted the 'BABYMONSTER - 'BATTER UP' D-1' poster on its official blog on the 26th. This is the debut of YG's next-generation girl group, armed with unrivaled musicality and performance.

The members said, "We are really happy because it is the day when we can achieve a dream we have dreamed of for a long time. We did our best to show our unique colors that have never been seen before. Starting with our debut, we will repay the fans' wait 100 times." “We are preparing a variety of things to give you, so please look forward to it.”

# After preparation, 'BATTER UP'... Will it be a game changer in the global music market?

Baby Monster imprints their own differentiated presence with ‘BATTER UP’. Like the title referring to the next batter's call sign in a baseball game, it contains a confident and confident message as a 'game changer' that will change the landscape of the global music market.

The music combines dynamic tracks, kitschy hook parts, and YG's unique deep hip-hop flavor. The powerful bass line and siren sound that creates tension are also impressive. The swirling composition toward the end, combined with the energy of the six members, provides a thrilling sense of pleasure.

# BABY, and MONSTER.. YG DNA evolved to the next level

BABY, MONSTER It's an ironic combination, but the group name that combines them is their identity. Even though he is young (BABY), he has the skills of a monster (MONSTER). They are all-rounders who encompass vocals, rap, and dance, and the harmony of each member is unique. It has already garnered positive response for showing YG's upgraded DNA through its debut reality show.

This is also the reason why interest is focused on the music video for 'BATTER UP', which contains the faces of the six members who have been reborn as complete members. The filming was successfully completed over the course of 5 days. The point choreography of making cool swings and watching the ball over the fence, group dances performed on an overwhelming scale, and individual scenes that maximize each person's charm were captured with sensational visual beauty.

# "It will create a new wave of K-pop"... signs of a surge in popularity due to a strong fandom

Baby Monster has already secured a global fandom by proving its skills with a variety of contents prior to its debut, including a dense introduction to the members, a highly complete cover video, and 'Last Evaluation', which contains the process of reaching the final gate. The number of subscribers to the official YouTube channel is 3.27 million, and the cumulative number of views is close to 500 million.

The pre-debut song 'DREAM', released in May, reached the top of the US Billboard 'Hot Trending Songs' chart. In addition, the global music market is also affected, with the UK's NME focusing on their debut process, calling them an 'all-rounder' group, and the US Billboard selecting them as 'K-pop artists to watch' and predicting that they will "create a new wave in the K-pop genre." Their extraordinary popularity was predicted.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr