MUSIC
New Jeans, No. 1 in girl group brand reputation
In order to analyze girl group brand reputation big data, the Korea Business Research Institute analyzed 52,437,380 brand big data measured from January 12, 2023 to February 12, 2023 to determine the participation index, media index, and communication for girl group brands. The brand reputation index was measured using the index and community index. Compared to 55,441,187 girl group brand big data in January, it decreased by 5.42%.
The brand reputation index is an indicator created through brand big data analysis by finding that consumers' online habits have a significant impact on brand consumption. The girl group brand reputation index can measure positive and negative evaluations of girl groups, media interest, and consumer interest and traffic. Channel analysis of the brand reputation monitor was also included.
The top 30 girl group brand reputation rankings in February 2023 are New Jeans, Blackpink, High Key, Ive, Le Seraphim, Twice, Red Velvet, (G)I-DLE, Girls' Generation, Aespa, Apink, Oh My Girl, and Loona. , Mamamoo, Nmix, Fromis Nine, April, Girl's Day, Cosmic Girls, ITZY, Momoland, Stacie, Brave Girls, EXID, Signature, Kepler, Dreamcatcher, Rocket Punch, Laboum, and Woowa.
The New Jeans brand (Minzy, Hani, Daniel, Haerin, Hyein), which ranked first in girl group brand reputation, was analyzed as having a brand reputation index of 5,851,068, with a participation index of 1,414,468, a media index of 1,590,850, a communication index of 1,300,422, and a community index of 1,545,328. Compared to last January's brand reputation index of 7,299,275, it fell 19.84%.
In second place, the Blackpink brand (Jisoo, Jennie, Rosé, Lisa) was analyzed with a brand reputation index of 4,928,763, with a participation index of 196,996, a media index of 931,422, a communication index of 1,582,443, and a community index of 2,217,902. Compared to last January's brand reputation index of 6,181,277, it fell 20.26%.
The 3rd place brand, Hi-Key (Seoi, Riina, Whiseo, Yell), was analyzed with a brand reputation index of 2,994,726, with a participation index of 86,156, a media index of 924,464, a communication index of 871,208, and a community index of 1,112,898. Compared to last January's brand reputation index of 151,816, it rose by 1,872.60%.
The 4th place brand, Ive (Ahn Yu-jin, Gaeul, Lay, Jang Won-young, Liz, Lee Seo), was analyzed with a brand reputation index of 2,789,385, with a participation index of 428,536, a media index of 712,055, a communication index of 680,833, and a community index of 967,961. Compared to last January's brand reputation index of 3,208,974, it fell 13.08%.
The 5th place brand, Le Seraphim (Sakura, Kim Chae-won, Heo Yun-jin, Kazuha, Hong Eun-chae), was analyzed with a brand reputation index of 2,671,223, with a participation index of 408,544, a media index of 800,723, a communication index of 573,145, and a community index of 888,810. Compared to last January's brand reputation index of 3,127,082, it fell 14.58%.
Koo Chang-hwan, director of the Korea Business Research Institute, said, "As a result of the analysis of girl group brand reputation brand big data in February 2023, New Jeans (Minzy, Hani, Daniel, Hae-rin, Hye-in) brand ranked first. When analyzing the girl group brand category, "Compared to the 55,441,187 girl group brand big data in January, it decreased by 5.42%. Looking at the detailed analysis, brand consumption decreased by 0.43%, brand issues decreased by 5.70%, brand communication increased by 2.61%, and brand diffusion decreased by 9.58%," the reputation analysis said. did.
Next, "In the link analysis for the New Jeans (Minzy, Hani, Daniel, Haerin, Hyein) brand, which ranked first in girl group brand reputation in February 2023, 'record, break through, become popular' came out high, and in keyword analysis, 'OMG, YouTube, Hypeboy' came out high. In the analysis of the positive/negative ratio for the New Jeans brand, the positive ratio was analyzed as 86.13%. According to the detailed analysis of New Jeans brand big data, brand consumption rose by 2.85%, brand issues fell by 28.25%, “Brand communication fell 30.46%, and brand diffusion fell 15.86%,” according to an analysis of brand big data.
Girl group brand reputation analysis for February 2023 includes New Jeans, Blackpink, High Key, Ive, Le Seraphim, Twice, Red Velvet, (G)I-DLE, Girls' Generation, Aespa, Apink, Oh My Girl, Loona, Mama Mu, Nmix, Fromis Nine, April, Girl's Day, Cosmic Girls, ITZY, Momoland, Stacie, Brave Girls, EXID, Signature, Kepler, Dreamcatcher, Rocket Punch, Laboum, Woowa, Ladies' Code, f(x), Classy, Mimi Rose, Brown Eyed Girls, Weki Meki, Ellis, Purple Kiss, Bling Bling, DIA, Billy Girl Group, Nature, Everglow, Weekly Girl Group, Cherry Bullet, Tweety, Try B, Rightsome, Black Swan, Pink Fantasy was analyzed.
Ryu Ye-ji, Ten Asia Reporter ryuperstar@tenasia.co.kr
