YG Treasure, MD offline pop-up store held

Group Treasure announced on the 14th that it will hold a content MD offline pop-up store "TREASURE in the NIGHT GARDEN" at K-Pop Much Midum Hongdae branch located in Mapo-gu, Seoul from February 22nd to March 7th.

This pop-up store, which operates on a 100% reservation system, will be held for 14 days, 8 times a day from 10:30 am to 10:30 pm, a total of 112 times, with the last admission at 9:00 pm. Advance reservations will be held by parking lot at 10 a.m. on February 15th and 10 a.m. on the 24th through the portal site Naver reservation system.

“TREASURE in the NIGHT GARDEN” is Treasure’s content MD series following “TREASURE WORLD” and “BLOOMING TREASURE.” With the mysterious and secret space 'NIGHT GARDEN' in the background, Treasure's special atmosphere and emotions are shown like stars twinkling in the night sky.

In addition, visitors will be provided with donuts and drinks tailored to the 'NIGHT GARDEN' concept, and a lucky draw event (participation possible once per purchase amount of 50,000 won) will be held where one random out of 20 types of unreleased selfie photo cards will be given away. In addition, various side events will be held in parallel, such as a participation event where a 'Circle Photo Card' privilege is provided upon verification (stamp) after participating in each exhibition content, and a photo booth event where you can leave precious memories.

A YG SELECT official who planned this event said, “In order to increase the concentration of the pop-up store and allow you to enjoy the emotion of Treasure in a more comfortable environment, it will be held on a 100% advance reservation system, taking into account the number of people that can be accommodated inside,” adding, “In addition, one event per person.” “Reservations are only possible for , and please note that there may be a connection waiting situation due to server congestion on the opening day.”

Meanwhile, Treasure, which debuted in August 2020, is an idol group introduced by the global entertainment company YG Entertainment four years after the girl group Blackpink. They recently successfully completed their first Japan tour and will tour Taiwan, Kuala Lumpur, Jakarta, Bangkok, and Singapore in the future. , Manila, Macau, and Hong Kong, in that order, are accelerating their global activities by continuing their Asian tour.

Ryu Ye-ji, Ten Asia Reporter ryuperstar@tenasia.co.kr