‘4th generation K-pop trend’ Cravity reveals behind-the-scenes of ‘Groovy’ M/V

Group CRAVITY (Serim, Allen, Jeongmo, Woobin, Wonjin, Minhee, Hyungjun, Taeyoung, Seongmin) gave a special gift to Luvity (official fan club name) behind the scenes of the music video filming.

Cravity recently released the behind-the-scenes music video for the title song 'Groovy' from their 5th mini album 'MASTER: PIECE' through their official YouTube channel.

Cravity began filming on a set reminiscent of an office. Hyungjun announced the start of filming the music video in the role of a cleaner who connects Cravity in real life with Cravity in other worlds, raising expectations by saying, “It will be fun if Luvity tries to guess what the story is.”

Cravity, dressed in a stylish suit, brought smiles with his boyish innocence and playfulness outside of the camera. They appeared after covering the camera with a hot pack, parodying actor Kang Dong-won in the movie 'Temptation of Wolves', and showed off their unique team chemistry with cute pranks and chats. Even though he was very relaxed, once filming started, he was deeply immersed as if it had never been before, impressing us with his professionalism.

Cravity, who successfully completed the first day of filming the music video, began filming the second day with full of energy. The playful appearance of trying to catch falling confetti with the mouth rather than the hands also caught the eye, and the cute appearance of asking for CG processing of the surprise exposure brought smiles.

Cravity showed off their diverse charms and visuals by changing their styling. The casual styling showed energetic energy, and the suit styling captured attention with a mature charm. Cravity, who did not lose their fighting spirit by encouraging and supporting each other despite the difficult group dance filming, expressed their gratitude to the staff at the end of filming. Jeong said, “This time, it was fun and exciting to film with a very new feel, wearing a lot of costumes and taking pictures with new compositions. “I’m so nervous about having fun working with Luvity,” he said.

Meanwhile, Cravity will hold its first world tour '2023 CRAVITY THE 1ST WORLD TOUR 'MASTERPIECE')' at the Olympic Hall, Olympic Park, Seoul on May 13th and 14th.

Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr