MUSIC
Ive pre-releases the title track of his first full-length album, 'I Am', on TikTok
Ive released part of the title song 'I Am' from his first full-length album 'I've IVE' and a challenge video through TikTok, a global short-form mobile video platform, at 6 pm today (8th). With its pre-release, it marks the beginning of the fourth Ive Syndrome in earnest.
Through the title song 'I Am', which will be released in advance on TikTok, Ive once again delivers a confident message based on 'self-love'. 'I Am', which contains subjective and hopeful lyrics, was completed in Ive's unique style with the participation of lyricist Kim Eana.
In addition, it is a song that sings about an independent attitude toward life, 'Be confident in the path I take,' and was born as a stylish song with a strong message of 'Let's discover a different me from yesterday.' In particular, the harmony of the dynamic song's splendor and Ive's explosive vocals maximizes the song's diverse charm.
Ive, who has been receiving a warm response even before the official release of his first full-length album with the pre-release song 'Kitsch', topped the charts on all six major domestic sites within a week of its release and achieved 'Perfect All-Kill'. ' was achieved. This is the second record following the title song 'After LIKE' of the previous third single album.
Ive, who received a lot of love for his addictive melodies and lyrics in each sound he released upon his debut, has become a representative 4th generation group in name and reality by creating huge hits including 'ELEVEN', 'LOVE DIVE', and 'After Like'. ' has established itself as '.
It also showed great popularity within TikTok. The 'Eleven' challenge, in addition to the performance challenge, was voluntarily formed as a challenge to show off choreography using finger zoom, and received a lot of love. In particular, the dance cover and challenge based on 'Love Dive' were very popular among Generation Z. It gained popularity and was said to have taken over the so-called ‘playground chart’. As a result, 'Love Dive' was selected as the most used sound source on TikTok in 2022, and it also became the song that gave Ive the honor of winning various major award ceremonies.
In addition, 'Dear Cupid Challenge', which uses the sound used in the 'Love Dive' promotional video rather than an officially released sound source, is also receiving a lot of love, and all challenges related to Ive, including the title song, are attracting attention on TikTok, making it the first song to be released. Interest is also pouring into the challenge of the title song 'I Am', which will be released in advance of the official release of the regular album 'I Have I've'.
Meanwhile, Ive's first full-length album 'I've IVE' will be released on various domestic and international music sites at 6 PM (KST) on the 10th.
Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr
