Hi-Key, Wangi Music Awards 1st Quarter Winner

Group H1-KEY has bloomed in China as well.

Hikey (Seoi, Liina, Hwiseo, Yell) was selected as the most popular Korean album in the 2023 first quarter awards ceremony by Wangyi Music, a large Chinese music streaming platform, with their first mini album 'Rose Blossom' released on January 5th. I put my name up. As a result, Hi-Key is solidifying its position as a ‘global trend’ by going beyond the domestic music charts and capturing the ears of Chinese listeners.

In Korea, Hi-Key is already called a ‘small-medium miracle’ and a ‘reversal myth’ and is gaining huge popularity with the title song of their 1st mini album ‘A Rose Blooming Between Buildings’. On the 10th of last month, even though two months had passed since its release, it topped the Bugs real-time chart and garnered attention. In addition, Hi-Key ranked 19th on the Melon Chart, 7th on the Genie Chart, and 10th on the Flow Chart, and ranked 3rd on China's QQ Music K-Pop Chart, as well as on various overseas charts such as Apple Music, YouTube Music, Spotify, and Shazam, making it a 'career high'. is continuing.

In particular, Hi-Key ranked 3rd following New Jeans and Blackpink in the February and March girl group brand reputation announced by the Korea Corporate Reputation Research Institute, making a mark as an 'emerging powerhouse of 4th generation idols.' In addition, Hi-Key was also surprising by unusually taking first place on the Hanteo Chart in the 6th week of release rather than the initial album sales.

Building on this momentum, Hi-Key made a big impact by throwing out the first celebrity pitch for the first time this year at the '2023 KBO League' Kiwoom Heroes game held at Gocheok Sky Dome in Seoul on the 2nd, and participating in the main theme song for the OST of the tvN drama 'Family' for the first time since his debut. It is gaining popularity.

Meanwhile, Highkey, who has completed music broadcast activities for her first mini album 'Rose Blossom', plans to continue various activities in the future, including appearing at the 'Beautiful Mint Life 2023' festival in May.

Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr