MUSIC
Hive artist MIDNATT takes off the veil
MIDNATT (Midnat) is the protagonist of the so-called 'Project L', which attracted attention when Hive Chairman Bang Si-hyuk mentioned it in an interview on the cover of Billboard Magazine. The identity of the artist has been shrouded in mystery, increasing the curiosity of music fans.
'Masquerade', sung by MIDNATT, is a synthwave genre with attractive rhythmic electric guitar and newtro sounds. Produced by producer and DJ Hitchhiker, who has worked on many popular songs by EXO, Red Velvet, f(x), and Infinite, and is also famous for his experimental sound, it is expected to be music you can trust and listen to.
MIDNATT's digital single 'Masquerade' is the first K-pop song to be produced in six languages: Korean, English, Japanese, Chinese, Spanish, and Vietnamese. The multilingual track will be released simultaneously around the world and is expected to attract the attention of global K-pop fans.
The music video also predicted sensuous visual beauty. Prior to the release of 'Masquerade', Hive showed off its overwhelming scale by releasing two MV teasers. While exuding a sophisticated sense of high-tech, it stimulated the viewer's imagination with an intense sense of space that may not exist in reality.
MIDNATT will appear in person at the press conference commemorating the release of digital single 'Masquerade' on this day. At this event, we will discuss artist MIDNATT's birth background, musical direction, and detailed stories about 'Project L'.
Meanwhile, Chairman Bang explained 'Project L' as a new concept project that combines music and technology. Through this, they announced that they will expand the musical experience of artists, fans, and the public and attempt to overcome the physical limitations of K-pop.
Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr
