MUSIC
Boy Next Door, a bold message from boys
Boy Next Door (Seongho, Liu, Jaehyun, Taesan, Lee Han, Unhak) posted a poster previewing the music video highlights on the team's official SNS at midnight today (16th).
There are layers of vintage-looking flyers posted on a bulletin board erected in a quiet village, and the first thing that catches the eye is a poster depicting a house for rent. There is a 'SOLD OUT' stamp on it, meaning that the contract has been completed, arousing the curiosity of those who see it.
Additionally, a bold message was posted along with the poster on the team's SNS: “They'll move in next door soon.” As the team name means 'boys next door', it is foreshadowed that the story of debut single 'WHO!' will begin in earnest as the members move in. You can get a glimpse of the first story that the six boys will tell through the music video highlights that will be released on the 17th.
Boy Next Door, which will debut at 6 PM on the 30th, is a six-member boy group launched jointly by Hive and KOZ Entertainment. I have the ambition to express everyday stories that my peers can relate to through honest music and approach them in an unaffected and comfortable way.
They are clearly revealing their identity through debut content filled with natural and fresh charm. Debut single ‘WHO!’ released on the 12th. The trailer film continued with the members' lines about love, completely conveying the boys' uncontrollable excitement.
As of 2 a.m. on the 14th, the second day of its release, this video, which reminds me of a youth movie, ranked 6th among the most popular videos in the YouTube movie category, confirming the strong interest in them even before their debut.
In addition, they are steadily taking steps toward their debut by reaching out to the public with familiar materials, including moving profiles that make them look like they are greeting each other at a neighbor's house, and online and offline content themed around a boys' house.
Meanwhile, promotional content for Boy Next Door, which will debut on the 30th, will be released sequentially through the team's SNS channels.
Reporter Junho Yoon, Ten Asia delo410@tenasia.co.kr
