MUSIC
ITZY unveils the music video for the b-side song 'BET ON ME' on the 3rd
Prior to the official release of the new mini-album 'KILL MY DOUBT' on July 31, ITZY released the music video for the first track 'BET ON ME' at 0:00 on July 3. JYP Entertainment (hereafter referred to as JYP) posted a promotion scheduler on its official SNS channel on June 20, and included the title song 'CAKE' and the b-side songs 'BET ON ME' and 'None of My Business' (Non of My Business). ) Announcing an abundant promotion schedule to release a total of three new song music videos, heightened the anticipation of K-pop fans.
The new song 'BET ON ME' is a rock-based, up-tempo R&B genre that honestly expresses the feelings of facing loneliness and fear while standing alone in front of the world, and the lyrics were written by JYP's representative producer Park Jin-young. Through god's 'Road' and Twice's 'Feel Special', Park Jin-young gives listeners a deep resonance by plainly expressing the emotions that anyone would experience at least once in life, the process of overcoming them, and the courage to bloom anew. have done This time, he delivers a message that will encourage listeners once again with lyrics written inspired by conversations with ITZY members. 'BET ON ME', which is also a growth song for ITZY members as well as young people living in this era, sings of the situation where anxiety and confidence coexist inside and the confidence that has been solidified in the process of long agony. It is a track that opens the door to the new album 'KILL MY DOUBT' and a song that penetrates the album's message, and is expected to be organically linked to the title song 'CAKE'.
The released music video harmonizes the visual beauty of a movie, unique directing, and the members' visuals with 5 people and 5 colors of youthful faces. The five members, who were running through a dark tunnel as if they were being chased by something, finally found a way out and headed towards the bright light. The music video, which ends with the phrase "Still, I choose me, I bet on me", harmonizes with our youth who eventually find the answer even after wandering, just like the lyrics "I am the only one who will believe in me, who is afraid but anxious", creating a unique ITZY style. You can feel the strong energy.
ITZY's new mini-album 'KILL MY DOUBT', released after about 8 months, is led by the title song 'CAKE', followed by 'BET ON ME', 'None of My Business', 'Bratty', A total of 6 songs will be included, including 'Psychic Lover' and 'Kill Shot'. In particular, the new song 'CAKE' is composed of Black Eyed Pilseung, who created Twice's hit songs such as 'Like OOH-AHH', 'CHEER UP', 'TT', and 'LIKEY'. He was in charge of writing, composing and arranging the song. ITZY, who has heated up the music industry every summer with 'ICY', 'Not Shy', and 'SNEAKERS', and 'hit maker' Black Eyed Pilseung meet and create fantastic synergy in the summer of 2023.
Meanwhile, ITZY's new mini-album 'KILL MY DOUBT' and title song 'CAKE' will be released simultaneously worldwide at 6 pm on July 31st, and are currently pre-ordered on various online music sites at home and abroad.
Reporter Yoon Jun-ho, Ten Asia delo410@tenasia.co.kr
