ITZY counts down their comeback...'KILL MY DOUBT' concept photo first released

ITZY (ITZY) unveiled the concept photo for the new album 'KILL MY DOUBT' (Kill My Doubt) for the first time.

JYP Entertainment (hereafter referred to as JYP) posted concept photos and clips on its official SNS channel at 0:00 on the 10th, leaving hints about the atmosphere of the new album.

In the published image, ITZY's cool charisma stood out. Yeji, Lia, Ryujin, Chaeryeong, and Yuna, dressed in sporty outfits with vivid colors, overwhelmed the gaze with confident expressions and eyes. In the concept clip released together, the group radiated their unique confident and intense energy against the backdrop of a space reminiscent of the ring. In the video, where you can feel a strange sense of tension, ITZY's stylish style added to the fun of watching.

The new album 'KILL MY DOUBT' has a large number of leading writers who made songs for popular K-pop groups, led by JYP's representative producer Park Jin-young. Lyricist Lee Seulan, danke, who worked on Twice and NMIXX (Nmixx) songs, and Kang Eun-jung, who collaborated with famous artists including Taeyeon and Red Velvet, will embroider credits. The title song 'CAKE' is written by Black Eyed Pilseung, who created Twice's representative songs 'Like OOH-AHH', 'CHEER UP', 'TT', and 'LIKEY'. Written, composed, and arranged.

ITZY heats up the comeback with a variety of promotions, including the release of three music videos, the operation of a pop-up store, and the holding of online and offline showcases. 'KILL MY DOUBT' and the title track 'CAKE' will be released simultaneously worldwide at 6pm on July 31st.




Reporter Kim Se-ah, Ten Asia haesmik@tenasia.co.kr