'Comeback D-7' ITZY, young and hip... First release of new music video

ITZY has released a performance video for the song 'None of My Business' from the new album, choreographed by the famous dance team 'La Chica'.

ITZY will release the new mini album 'KILL MY DOUBT' and the title song 'CAKE' on July 31st. Ahead of this, JYP Entertainment pre-released the 3rd track 'None of My Business' music video on ITZY's official SNS channel at 0:00 on the 24th, followed by a performance video on the 25th, heating up the atmosphere for a comeback that was six days away.

'None of My Business' is a pop song characterized by a rhythmical sound. It features strong lyrics that compare the emotions with a partner who suffocates every day to a sticky tropical night rather than giving excitement. For the performance of 'None of My Business', La Chica, the dance team that created BoA's 'Better', Nayeon's 'POP!' did. The cool gestures that perfectly match the lyrics and the outstanding expressiveness of ITZY members harmonize.

ITZY and Lachica first met through the song "SWIPE" from their first full-length album "CRAZY IN LOVE" in 2021. Afterwards, following the title song "SNEAKERS" of the mini-album "CHECKMATE" that brightly colored the summer of 2022, they collaborated for the third time with "None of My Business" this year. ITZY, who is called 'K-Pop's representative performer' with excellent performance skills, and 'K-Pop's representative dance team' La Chica, who produced numerous performances of K-Pop's famous songs, new song 'None of My Business' that shows the fantastic synergy between the two K-Pop teams ' is pouring in favorable reviews from fans.

In commemoration of the release of the music video and performance video for "None of My Business", ITZY posted a short form challenge video on their official SNS channel where they enjoyed the catchy point choreography together. The chorus, "It's none of my business None of my business None of my business what you do, the same repeated daily story, me and you, has gone out of order," stimulates the fans' desire to follow along with the refreshing movements and neat dance lines.

ITZY's first comeback in 2023, 'KILL MY DOUBT', contains 'solid belief and courage to shatter self-doubt', including the title song 'CAKE', 'BET ON ME', 'None of Myself'. Business', 'Bratty' (Bratty), 'Psychic Lover' (Psychic Lover), and 'Kill Shot' (Kill Shot) in total of six songs. The title song 'CAKE' is a new song that will further solidify the title of 'Summer Queen' by ITZY, who made hits 'ICY', 'Not Shy' and 'SNEAKERS' every summer, 'Like OOH-AHH' ( Elegant), 'CHEER UP', 'TT', 'LIKEY', etc. Black Eyed Pilseung, who made Twice's hit songs, was in charge of writing, composing and arranging the song.

ITZY's new mini-album 'KILL MY DOUBT' and title song 'CAKE' will be officially released at 6 pm on July 31st, and the showcase will be held simultaneously online and offline at SK Olympic Handball Stadium in Olympic Park, Seoul at 8 pm on the same day.

Reporter Kim Ji-won, Ten Asia bella@tenasia.co.kr