Exploring the Intriguing Dynamics of 'Soju War': A Tale of Ambition and Loyalty

The film 'Soju War' offers a narrative as smooth and invigorating as a sip of soju, prompting viewers to ponder the balance between work and life values. With its compelling weight and stellar performances, the movie draws audiences into its world.

Set against the backdrop of the 1997 Asian Financial Crisis, the film follows the struggles of Kookbo Group, a company known for its 'national soju,' as it faces financial turmoil. Seizing the opportunity, global investment firm Solqueen approaches Kookbo Group under the guise of offering advice. Kookbo's CFO, Pyo Jong-rok (played by Yoo Hae-jin), driven by a desire to save the company he has dedicated his life to, turns to Solqueen's Choi In-beom (played by Lee Je-hoon) for help. As Pyo strives to protect Kookbo Group and Choi harbors ambitions to take it over, the two men find themselves drawn together over a shared appreciation for soju.

'Soju War' tells the story of those who fight to save Kookbo Group from bankruptcy and those who seek to take it over. Inspired by the true story of Jinro Group's bankruptcy during the 1997 crisis and its subsequent sale to Goldman Sachs in 2005, the film uses soju, a staple of Korean culture, as a central theme, making it relatable and engaging for audiences.

The narrative centers around two characters: Pyo Jong-rok, for whom the company is life itself, and Choi In-beom, who separates work from life. Pyo is portrayed as loyal to a fault, while Choi is ambitious and somewhat cold. Through these characters, the film explores shifting values and lifestyles during a time of societal upheaval. Despite their conflicting values, both characters strive to live their lives to the fullest, sharing moments of human connection over soju, which adds a poignant touch to the story.

The performances are outstanding. Yoo Hae-jin's warm and relatable portrayal evokes the essence of sharing a drink, while Lee Je-hoon seamlessly delivers extensive English dialogue. Their evolving bromance adds to the film's appeal. Supporting roles by Son Hyun-joo as the chairman of Kookbo Group and Choi Young-joon as a lawyer enhance the film's depth, portraying characters that reflect on human greed and moral decay.

The film also incorporates entertaining elements, showcasing intense corporate battles and a diverse array of human characters, making it an engaging watch.

By Kim Ji-won, TenAsia Reporter bella@tenasia.co.kr