MOVIE
‘The First Slam Dunk’ held nationwide cheering screening
On the 6th, distributor NEW announced, "To commemorate 'The First Slam Dunk' exceeding 2 million viewers, we will hold a nationwide support screening from February 11th to 12th."
This cheering screening is an audience participation event where the audience can enjoy the game in a more special and vivid way as if they are watching the match between Buksan High School and Sanwang Technical High School in person while shouting cheering slogans for the teams and players they are rooting for in the theater.
All audience members who purchase tickets will receive a special cheering stick for 'The First Slam Dunk', and free forms of cheering are possible, such as bringing separate cheering equipment or wearing individual player uniforms, so enthusiastic participation from 'Slam Dunk' fans is expected to continue.
This cheering screening was held at CGV Yongsan I'Park Mall, Yeongdeungpo, Incheon, Gangnam, Uijeongbu, Centum City, Hongdae, Gwangju Terminal, Yatap, Cheonan Pentaport branch, Lotte Cinema World Tower, Gimpo Airport, Konkuk University entrance, Cheongnyangni, Pyeongchon, Suwon, and Suji. , Gwangbok, Dongseongro, Sangin branch, Megabox COEX, Goyang Starfield, Hanam Starfield, Sangam World Cup Stadium, Mokdong, Yeongtong, Isu, Namyangju Hyundai Outlet Space One, Daejeon Shinsegae Art & Science, Seongsu, Hongdae, Daegu Shinsegae, Dongdaemun , will be held at Sinchon, Pusan National University, and Gangnam branches.
In particular, 'The First Slam Dunk' proved to be a true box office hit by topping both the box office and advance reservation rates in the fifth week of its release. Based on the Lotte Cinema website, the viewing preference and reservation distribution was 61.6% for women, 38.5% for men, 35.5% in their 20s, and 27.9% in their 30s. The 'Slam Dunk Boom', which started with nostalgic male audiences in their 30s and 40s, has spread to Generation Z female audiences and continues to be popular regardless of generation and gender.
Meanwhile, 'The First Slam Dunk' is being screened to rave reviews as a movie depicting the dreams, passion, and unstoppable challenges of the five members of the Buksan High School basketball team who dream of winning the national championship.
Kang Min-kyung, Ten Asia reporter kkk39@tenasia.co.kr
