'Suzume', No. 1 for 12 days

The highly acclaimed movie 'Suzume's Lockdown' ranked first at the box office for 12 days in a row after its release, causing a 'Suzume' craze by attracting numerous 'overwatchers' in Korea.

'Suzume's Lockdown' is a story about a girl, Suzume, who accidentally opens a door that causes disaster, and desperately tries to close the door to prevent disasters that occur throughout Japan. there is.

Meanwhile, the aftereffects craze among moviegoers is growing stronger. They are showing enthusiastic reactions by parodying famous scenes and famous lines from movies, creating fan art and their own goods, following food recipes, and covering OSTs in various ways.

In particular, one of the scenes in the movie, where he closes the door with all his might, spread like a trend on social media, and many people participated in the parody, showing the excitement at the box office.

In addition, the ‘Suzume’s Lockdown’ collaboration cafe is also operating successfully, recording record sales every day. Since February 25th, through collaboration with BeOn Cafe located at the entrance to Hongdae, beverage and dessert menus containing characters from the movie, including 'Suzume' and 'Sota', as well as 'Daijin' and 'Suzume's Chair', have been offered. We are offering a unique experience and enjoyment.

Not only can you find menus and goods that meet the needs of fans in one place, but the entire interior of the cafe, from the entrance to the stairs, is filled with 'Suzume's Door Break', allowing you to fully feel the emotion that the movie brings. In addition, it has received explosive word of mouth among movie fans with a variety of entertainment options, including on-site SNS events, and is constantly attracting visitors.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr