Son Seok-gu Popularity, May Actor Brand Reputation 1st Place

As a result of big data analysis of movie actor brand reputation in May 2023, the Korean Corporate Reputation Research Institute announced on the 29th that it was analyzed in order of first place Son Seok-gu, second place Song Joong-ki and third place Ma Dong-seok.

From April 29 to May 29, the Korea Corporate Reputation Research Institute analyzed 123,597,230 brand big data of 50 movie stars loved by Korean consumers by classifying the relationship between consumers and brands and analyzed the big data reputation algorithm. Compared to 202,325,951 movie star brand big data in March, it decreased by 38.91%.

The brand reputation index is an index obtained by extracting brand big data and analyzing consumer behavior, classifying it into participation value, communication value, media value, community value, and social value, and weighting the positive and negative ratios. In the movie star brand reputation index, consumers' brand consumption patterns were analyzed with participation index, media index, communication index, and community index.

The 30th place in the movie actor brand reputation ranking in May 2023 is Son Seok-gu, Song Joong-ki, Ma Dong-seok, Jeon Do-yeon, Kim Hye-soo, Park Seo-joon, Kim Tae-ri, Heo Seong-tae, Hyun Bin, Jo Seung-woo, Jung Hae-in, Kim Da-mi, Jo Jin-woong, Kim Nam-gil, Jeon Hye-jin, Park Bo-young, Ryu Jun-yeol, Han Ji-min, and Lee Byung-hun. , Lee Jung-jae, Lee Ha-nui, Ra Mi-ran, Hwang Jung-min, Song Seung-heon, Yu Hae-jin, Im Si-wan, Choi Min-sik, Han Hyo-joo, Jin Seon-gyu, and Gong Myong-myeong.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of brand big data analysis in May 2023 of the movie actor brand reputation, the Son Seok-gu brand ranked first." was analyzed highly, and in the keyword analysis, 'Baeksang Arts Awards, Nine Puzzles, and Model' were analyzed highly. In the positive-negativity analysis, the positive rate was 83.36%," analyzed big data.

This movie actor brand reputation survey is Son Seok-gu, Song Joong-ki, Ma Dong-seok, Jeon Do-yeon, Kim Hye-soo, Park Seo-joon, Kim Tae-ri, Heo Seong-tae, Hyun Bin, Cho Seung-woo, Jung Hae-in, Kim Da-mi, Jo Jin-woong, Kim Nam-gil, Jeon Hye-jin, Park Bo-young, Ryu Jun-yeol, Han Ji-min, Lee Byung-hun, Lee Jung-jae, Lee Ha-nui, Ra Mi-ran, Hwang Jung-min, Song Seung-heon, Yoo Hae-jin, Im Si-wan, Choi Min-sik, Han Hyo-joo, Jin Seon-gyu, Gong Myung, Ha Jung-woo, Lee Sung-min, Gong Hyo-jin, Go Min-si, Jo In-seong, Jo Jung-suk, Park Sung-woong, Ahn Sung-ki, Yeo Jin-goo, Jo Woo-jin, Lee Jin-wook, Byun Yo-han, Jang Dong-gun, Cha Seung-won, Brand big data analysis was conducted on Ha-neul Kang, Dong-hwi Lee, Jae-hong Ahn, So Ji-sub, Lim Won-hee, and Hae-jin Park.

Jiye Choi, staff reporter at TenAsia wisdomart@tenasia.co.kr