BLACKPINK's Jennie Sparks Frenzy with Coachella Scarf, Sells Out Instantly

BLACKPINK's Jennie has once again proven her influence by sparking a fashion frenzy with a scarf she wore at Coachella.

According to the Korean street fashion brand TOOMUCHTAX, the 'Western Archive Scarf' worn by Jennie at the Coachella Valley Music and Arts Festival sold out completely over the weekend after photos of her performance were shared on social media.

Following the release of the photos, the brand's official website experienced a surge in orders, causing temporary delays due to the high traffic. In response to the overwhelming demand and restock inquiries, the brand has secured additional stock for restocking.

This is the second time TOOMUCHTAX products have gained attention during the Coachella season due to Jennie's fashion choices. Following the popularity of the 'Printed Waffle Hoodie' in 2025, the 'Western Archive Scarf' in 2026 has also become a sought-after item, with some consumers considering them collectible.

Previously, the 'Printed Waffle Hoodie' sold out quickly after rehearsal photos were released, and transactions on second-hand platforms increased by over 400%, with some items selling above retail price, according to the brand.

Similarly, the 'Western Archive Scarf' is now being traded on resale platforms following its sell-out. Some consumers are eager to purchase before resale prices rise, similar to the 'Waffle Hoodie'.

A representative from TOOMUCHTAX stated, "We are receiving inquiries from both domestic and international customers about the products worn by Jennie," and added, "We are considering additional production to meet the demand."

Byungdoo Kim, TenAsia Reporter tenten@tenasia.co.kr