Biotherm Names Actor Kim Woo-bin as New Brand Ambassador, Emphasizing 'Skin Fitness'

Skincare brand Biotherm has announced actor Kim Woo-bin as its new brand ambassador. Kim Woo-bin, who was diagnosed with nasopharyngeal cancer in 2017 and has since been declared cancer-free, married actress Shin Min-a last December.

The decision to appoint Kim Woo-bin as ambassador aligns with Biotherm's core brand value of 'Skin Fitness.' Known for his rigorous self-care and consistent exercise, Kim Woo-bin embodies both physical prowess and inner strength. A Biotherm representative stated, "Kim Woo-bin's image of continuously challenging himself and maintaining a healthy energy perfectly aligns with Biotherm's brand direction for those who enjoy an active lifestyle."

In the released photos, Kim Woo-bin exudes his signature charisma and relaxed aura, captivating viewers. His fresh and dynamic post-workout look synergizes with Biotherm's best-selling 'Aquapower All-in-One.'

Biotherm, which has held the top spot in the premium men's skincare market in Korea for 18 consecutive years, targets men who frequently engage in outdoor activities and intense workouts with this campaign. The campaign emphasizes the product's key benefit of quickly cooling down overheated skin with overwhelming moisture, promising 48-hour hydration to restore skin balance and recharge moisture vitality.

At the center of this is the 'Aquapower All-in-One,' Biotherm's best-seller for six consecutive years in Korea. Combining toner and moisturizer functions, it reduces hassle and features the exclusive 'Biotech Plankton™' ingredient to deliver explosive moisture energy to tired skin. Its transparent water gel formula provides an immediate cooling effect, lowering skin temperature by -4.4°C, and absorbs quickly without stickiness, ensuring comfort before and after workouts and during busy daily routines.

Biotherm plans to launch various marketing activities to help men who enjoy fitness and wellness also take smart care of their skin health, starting with Kim Woo-bin's appointment.

Meanwhile, Kim Woo-bin will continue to promote the value of high-performance skincare as the face of Biotherm, starting with the Aquapower All-in-One campaign and expanding to Biotherm's diverse product lineup.

Reported by Kim Se-ah, TenAsia haesmik@tenasia.co.kr