Comedian Lee Su-ji Becomes the New Face of SONOSEASON

Comedian Lee Su-ji has been chosen as the new model for SONOSEASON.

Lee Su-ji, who is currently enjoying a peak in her career, is known as a 'character genius' and is actively engaging in various fields such as television and YouTube. She is beloved by the public for her realistic acting and bright energy, while also maintaining a harmonious family life. Her new role as the face of SONOSEASON is expected to introduce yet another captivating character that showcases her unique charm.

As a model for SONOSEASON, Lee Su-ji will participate in various brand campaigns and activities. The first of these will be the release of a new brand campaign video in May. The video will naturally convey a premium lifestyle featuring SONOSEASON's German memory foam mattresses, frames, and bedding installed at Sono Hotels & Resorts.

Additionally, she will be involved in the launch of new products under the 'Lee Su-ji PICK' line and various marketing activities to promote SONOSEASON's brand value.

A representative from SONOSEASON stated, "Comedian Lee Su-ji embodies the healthy and approachable image that our brand strives for. We believe she will naturally personify the lifestyle that SONOSEASON aims to promote, which is why we selected her as our model. We look forward to working with her to widely communicate SONOSEASON's brand value to consumers."

Meanwhile, SONOSEASON, under the slogan 'Comfort that turns everyday into a holiday,' offers a wide range of lifestyle products, including hotel bedding, room and fabric deodorizers, wet wipes, and cleansing tissues.

Kim Se-ah, TenAsia Reporter haesmik@tenasia.co.kr