Lee Junho Embarks on a Craftsmanship Journey with Berluti in New Campaign Film

Actor Lee Junho has unveiled the first chapter of 'A Journey in Craft,' a campaign film with French luxury brand Berluti, showcasing the maison's craftsmanship and narrative.

Set against the backdrop of Italy and France, the campaign explores Berluti's heritage through Lee Junho's perspective. The first journey, now released, features Ferrara and Venice in Italy, with the next chapter in Paris slated for release in Fall 2026.

In the first video, Lee Junho visits Berluti's core workshop 'Manifattura' in Ferrara, Italy. Here, over 300 skilled artisans bring the brand's philosophy to life. Lee observes the meticulous process of crafting leather shoes, highlighting the passion and dedication of the artisans, especially during the creation of Berluti's iconic 'Alessandro' lace-up shoes and the unique 'Patina' technique.

The second video unfolds in Venice, the city that inspired Berluti's artistic roots and signature 'Venezia Leather.' Narrated by Lee Junho, the film captures the shimmering waterways and timeworn stone buildings, conveying Berluti's aesthetic values.

In the video, Lee Junho dons a lilac-toned linen 'Forestier' jacket, blending with the red Venetian sunset to showcase modern elegance.

The Berluti campaign film is available on the brand's official website, Instagram, and KakaoTalk channel.


Byungdoo Kim, TenAsia Reporter tenten@tenasia.co.kr