Celebrities Embrace TikTok Live: A New Era of Fan Interaction or Just Another Revenue Stream?

The recent participation of actress Han Chae-young in TikTok Live has sparked mixed reactions regarding celebrities expanding their presence on the platform. While some view it as a closer channel for fan interaction, others criticize the method of soliciting support during broadcasts.

Han Chae-young recently engaged in a TikTok Live session, directly interacting with her fans. The live match she hosted with MC Mong became a hot topic. This format involves both celebrities broadcasting simultaneously, encouraging fan participation and naturally leading to financial support. During her first broadcast, Han Chae-young read comments and reacted, fostering communication with her fans.

Besides Han Chae-young, TikTok has already become a vibrant space for various celebrities like Park Si-hoo, Im Ju-hwan, SS501's Kim Hyung-jun, Click-B's Kim Sang-hyuk, Jang Su-won, and Lee Sung-jin. As Instagram Live and fan platforms have become familiar means of interaction, TikTok is also establishing itself as a viable option.

However, TikTok's approach is slightly different. While Instagram Live or Weverse primarily serve as communication channels with fans, TikTok incorporates a support element. In live matches, the amount of support each celebrity receives is visible, which can be burdensome for fans. The competitive aspect of soliciting support has led to discomfort among many.

Recently, rumors about actor Park Si-hoo earning over 500 million won monthly through TikTok Live have fueled controversy. Park Si-hoo's representatives denied these claims, stating they are "completely unfounded." Nonetheless, the focus remains on TikTok Live encouraging financial support from fans, raising concerns about it being a money-making tool disguised as interaction.

Some view this as a natural evolution. With the diversification of platforms, it's seen as inevitable for celebrities to find new ways to connect with fans and generate income. In a time when broadcast appearances are declining, securing a direct channel to meet fans is a practical choice.

However, whether this method can sustain itself in the long run is another question. As the support-based structure continues, the burden on fans is likely to increase. While more celebrities are finding new ways to generate income in changing times, the long-term viability of this approach remains uncertain.