Lee Dong-wook Embodies 'New Gentleman' in Tissot Campaign for Men Noblesse

Actor Lee Dong-wook has showcased the image of a 'New Gentleman' in a photoshoot with Swiss watchmaking brand Tissot.

Lee Dong-wook graces the cover of the April issue of 'Men Noblesse' as part of Tissot's 'Gentleman 38mm' campaign. This campaign reinterprets the meaning of a true gentleman today, combining Lee's genuine behind-the-scenes moments with cinematic direction. It captures his day with the Tissot Gentleman 38mm, expressing both classic elegance and wit.

Particularly, Lee Dong-wook naturally portrays everyday moments with his unique charisma and relaxed atmosphere. Through a restrained presence and witty direction, he demonstrates how one's attitude and character are completed, emphasizing that a watch is more than just an accessory but a reflection of lifestyle.

The 'Gentleman 38mm' worn by Lee Dong-wook inherits the design of the existing Gentleman line while enhancing its technology. It is available in four colors and features up to 80 hours of power reserve and a Nivachron™ balance spring resistant to magnetism. Additionally, the 38mm size is designed to naturally fit various wrist sizes.

Meanwhile, Lee Dong-wook's photoshoot can be viewed on the official 'Men Noblesse' website. The 'Gentleman 38mm' was pre-launched on April 1st at the IFC Mall boutique and official online store, and will be available nationwide through online and offline channels starting April 8th.

Byungdoo Kim, TenAsia Reporter tenten@tenasia.co.kr