Actor Lee Joon Becomes the New Face of Men's Fashion Brand 'VIIVERDE'

Actor Lee Joon has been chosen as the new face of 'VIIVERDE'.

Expanding his unique presence, Lee Joon has showcased a wide acting spectrum across dramas and films, excelling in genres like action, romance, comedy, and historical dramas. Known for his candid and down-to-earth personality on KBS2's '2 Days & 1 Night Season 4' and YouTube's 'Workman', Lee Joon's selection as the model for the men's fashion brand 'VIIVERDE' has garnered significant attention.

In the released 'VIIVERDE' 26SS collection photoshoot, Lee Joon embodies the brand's chic and calm atmosphere, proving his exceptional ability to capture the concept. He flawlessly pulls off muted tones, adding flair with various materials and scarves, creating a natural yet harmonious look.

Lee Joon further showcases his 'photoshoot master' skills by highlighting the fabric and fit of the clothes with detailed expressions and restrained poses. He amplifies the brand's urban sensibility with his unique style, captivating viewers.

Creating a sophisticated mood in every shot, Lee Joon raises expectations for his future collaboration with VIIVERDE. As he continues to demonstrate his versatility in acting and variety shows, Lee Joon is also building a trustworthy image in the fashion industry, drawing attention to his ongoing endeavors.

Meanwhile, the 'VIIVERDE' photoshoot featuring Lee Joon will be gradually released through the brand's social media channels.

Ryu Yeji, TenAsia Reporter ryuperstar@tenasia.co.kr