TAPL Expands Brand Awareness Through K-Drama 'Idol Eye'

TAPL is leveraging the ENA Monday-Tuesday drama 'Idol Eye' to naturally promote its Chinese and Vietnamese purchasing agency and international logistics services, aiming to expand brand awareness.

'Idol Eye' is a romance drama that follows a star lawyer who must prove the innocence of an idol accused of murder. The story unfolds as the lawyer navigates the intersection of fandom and suspicion in pursuit of the truth, with actors Choi Soo-young and Kim Jae-young in leading roles, drawing significant attention.

In the 12th episode, a scene featuring a character opening a 'TAPL Box' was aired as product placement (PPL). This scene intuitively demonstrated the process of overseas direct purchasing and agency services, seamlessly integrating the actual usage flow.

TAPL, operated by YG Net Korea Co., Ltd., is a global logistics brand offering purchasing agency, delivery agency, and international transportation services, primarily focusing on China and Vietnam. It supports the entire logistics process, enabling domestic consumers to receive products sold on major Chinese e-commerce platforms like Taobao and Alibaba more conveniently and swiftly.

A TAPL representative stated, "The PPL scene in the drama is significant as it accurately depicts the actual service usage flow," adding, "We plan to strengthen our purchasing agency and international logistics network centered on China and Vietnam, making it easier for consumers to access overseas products."

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