Hyeri Shines at Hourglass Pop-Up Store Amid W Korea Controversy

Hyeri recently shared a dazzling update with her fans.

The star took to Instagram to post photos from her visit to the Hourglass pop-up store at The Hyundai Seoul, captioning it, "Thanks to Hourglass, I got to fully enjoy the year-end atmosphere (Hyeri's pick is the Holiday Collection Dear Palette)."

In the photos, Hyeri is seen posing in a white suit in front of the Hourglass store. Her sharp features and clear skin tone stand out under the bright lights, and her signature bright expression and wink add to her charm. In another photo, she holds a product from the Holiday Collection, exuding a professional aura and perfectly embodying the brand's essence. Her sophisticated hairstyle and subtle makeup complement the elegance of her white suit.

Fans responded with comments like "The most beautiful woman in the world," "Always supporting you," "So pretty," "Fighting," "White Hyeri is truly amazing," and "She's a real queen."

Previously, W Korea deleted its latest post featuring Hyeri. On the 15th, W Korea held the 'Love Your W 2025' campaign to raise breast cancer awareness, an event they've hosted since 2006 with numerous celebrities in attendance. However, the event drew controversy when images of celebrities partying with alcohol surfaced, leading W Korea to issue a brief apology. The apology was criticized as insincere due to the disabling of comments. Netizens expressed their dissatisfaction and protests on W Korea's latest post featuring Hyeri.

Meanwhile, Hyeri, born in 1994, is known to own two buildings in Gangnam. She is set to appear in the Genie TV original drama 'Dream to You,' scheduled for release in 2026.

Reporter: Chaeryeong Lim, Ten Asia syjj426@tenasia.co.kr