Hyeri Shines as Asian Representative in Ferragamo's Global 'Vara Women' Campaign
Hyeri, known for owning two buildings in Gangnam, has been selected as the Asian representative for the Italian luxury house Ferragamo's global campaign 'Vara Women'.
In the released photoshoot, Hyeri exudes chic charm with a neat low bun hairstyle and black styling, while also showcasing a more lovable mood with bangs and a preppy look, revealing her versatile appeal.
Hyeri Shines as Asian Representative in Ferragamo's Global 'Vara Women' Campaign
The 'Vara Women' campaign, unveiled on the 10th, highlights the timeless allure of Vara through the lifestyles and personalities of women excelling in various fields. The Vara shoes, created by Fiamma Ferragamo in 1978, are an iconic symbol of Ferragamo, cherished across generations for their signature grosgrain bow and elegant yet modern design.
Hyeri Shines as Asian Representative in Ferragamo's Global 'Vara Women' Campaign
As the Asian partner in this campaign, Hyeri is set to convey the femininity and contemporary elegance that Vara represents on the global stage alongside Ferragamo.
Hyeri is also set to captivate audiences in the upcoming Genie TV original drama 'To You', scheduled for release in 2026.
Lee So-jung, TenAsia Reporter forusojung@tenasia.co.kr
