Star-Studded Promotional Video for 2025 APEC Summit Unveiled

The promotional video for the '2025 Asia-Pacific Economic Cooperation (APEC) Summit' has been released, capturing widespread attention.

On the 2nd, the APEC Summit Preparation Planning Team of the Ministry of Foreign Affairs unveiled a video titled 'The World Comes to Korea(세계가 경주로 향한다).' Directed by Shin Woo-seok of the Dolphiners Films, a New York Festival award-winning director, the video is set in a fusion Korean restaurant with a traditional Hanok exterior. It features pilots from APEC member countries gathering, conveying the message 'The World Gathers in Gyeongju.'

The video includes cameo appearances by G-Dragon, film director Park Chan-wook, former soccer star Park Ji-sung, IVE's Jang Won-young, chef Sung Anh, and DJ Peggy Gou. In a humorous scene, Jang Won-young shouts, "Please move the 2025 car," prompting G-Dragon to move an airplane. President Lee Jae-myung, dressed as an aircraft marshaller, then appears to organize the planes from various countries.

President Lee's appearance was made possible at the request of Director Shin Woo-seok. The presidential office explained, "The airport background was created using CGI, symbolically representing South Korea's orderly return to the international community after overcoming chaos." Director Shin expressed gratitude, stating, "We needed a representative figure for the host country, but wanted to avoid a formal image, so we asked him to play the role of a parking attendant."

The project is notable for bringing together prominent figures from various fields, including President Lee, G-Dragon, Director Park Chan-wook, Park Ji-sung, and Jang Won-young. All participants and crew contributed without compensation to support the national event. G-Dragon returned to Korea immediately after a performance in New York to film his scenes before heading to Las Vegas, while Director Park Chan-wook adjusted his film promotion schedule to participate.

The Ministry of Foreign Affairs stated, "This video is a symbolic example of Korea's innovative icons and creative groups coming together," adding that it will help spread the message of 'Connecting and Innovating Towards the World with APEC.' The promotional video will be broadcast on TV, outdoor billboards, YouTube, and other domestic and international channels starting today.

Min-Kyung Lee, TenAsia Reporter 2min_ror@tenasia.co.kr