ATA Festival 2025 Unveils Final Lineup: A Celebration of K-Pop and Korean Culture

The ATA Festival has turned up the heat by revealing its final timetable.

The organizers of the ATA Festival have announced the schedule for the 'ATA Festival 2025', a global music event set to take place on the 27th and 28th of next month at Nanji Hangang Park.

The ATA Festival promises a diverse lineup of artists, making it an event for all ages. The rookie girl group Say My Name will kick off the festival at noon on the 27th, showcasing their vibrant charm for 20 minutes. Following them, H1-KEY will heat up the afternoon starting at 12:30 PM. At 1:10 PM, Gyeongseo will herald the beginning of early autumn with her refreshing voice for 40 minutes.

At 2 PM, Park Hye-won will take the stage with her powerful vocals, followed by Hwang Garam at 3 PM, known for her viral hit 'I Am a Firefly'. At 4 PM, 10cm, the new MC of KBS's late-night music talk show, will perform. Lee Mujin and Peppertones will captivate the youth at 5 PM and 6 PM, respectively. At 7:10 PM, Jannabi, known for dominating festival stages, will elevate the excitement. Finally, at 8:10 PM, solo artist and musical actor Kim Junsu will headline, showcasing his musical prowess.

On the second day, the 28th, New Beat will open with a dazzling performance. Bad Villain, featuring dancer members, will captivate with their energetic performance. At 1 PM, Eunice will charm global fans, followed by 82 Major at 1:40 PM, known for their fiery passion.

Fifty Fifty, who recently went viral with the male idol version of the 'Pookie' challenge, will perform from 2:20 PM for 40 minutes. At 1:10 PM, band QWER will refresh the audience with their cool sound. At 4 PM, Cravity, who successfully rebranded, will pour their passion into the stage. Ha Sung-woon will perform at 5 PM, followed by Tours, the representative of 'refreshing idols', at 6 PM. At 7 PM, The Boyz, who continue to take on new challenges in their 8th year, will perform. Finally, at 8 PM, Kim Jaejoong will showcase his 'Rock Jaejoong' persona.

Those born in 2006, who have reached adulthood this year, can attend the ATA Festival for free through the government's 'Youth Culture and Arts Pass'. This pass provides up to 150,000 KRW annually for performances and exhibitions, and can be used to purchase concert tickets, including for the ATA Festival. More details can be found on the Youth Culture and Arts Pass website (search 'Youth Culture and Arts Pass' on portal sites).

The ATA Festival is set to be a celebration of not only K-pop but also K-food, K-beauty, and K-fashion, offering a comprehensive experience of Korean culture. For more information, visit the ATA Festival's official website (search 'ATA Festival' on portal sites) or Instagram (@ata_festival_official).

Kim Ji-won, Ten Asia Reporter one@tenasia.co.kr