Lee Joo-bin Signs Exclusive Contract with KeyEast, Expanding Her Acting Horizons

Actress Lee Joo-bin, known for her role alongside Lee Dong-wook in tvN's 'Divorce Insurance,' has signed an exclusive contract with KeyEast.

KeyEast, led by CEO Cho Ji-hoon, announced, "We are thrilled to welcome Lee Joo-bin, who is recognized for her pure and sophisticated appearance and stable acting skills. We will provide multifaceted support to help her showcase her diverse charms on a broader stage, engaging with the public through various activities in dramas, films, and advertisements."

Lee Joo-bin made her debut in tvN's 'Mr. Sunshine,' leaving a strong impression with her graceful presence and beauty despite her brief appearance. She further established her presence with the unpredictable charm of her character Lee So-min in the 2019 JTBC drama 'Be Melodramatic.' She has consistently worked on projects such as MBC's 'Find Me in Your Memory,' JTBC's 'She Would Never Know,' and tvN's 'Queen of Tears.'

Notably, in Netflix's 'Money Heist: Korea - Joint Economic Area,' she portrayed Yoon Mi-seon, a mint employee caught between the heist crew and the response team, delivering a nuanced performance from hostage to a romantic storyline with Denver (played by Kim Ji-hoon).

Lee Joo-bin also made a successful screen debut in the film 'The Roundup: No Way Out,' attracting millions of viewers. She played Han Ji-soo, a cyber investigation team member, adding depth and humor to the film. Lee Joo-bin is set to appear in KBS2's new drama 'Twelve.'

Meanwhile, KeyEast is a comprehensive entertainment company managing renowned artists such as Cha Seung-won, Kim Hee-ae, Park Myung-hoon, Chae Jung-an, Seo Jung-yeon, Bae Jung-nam, Han Sun-hwa, Kang Han-na, and Stephanie Lee. The company also produces content, including KBS 2TV's drama '24-Hour Fitness Club,' ENA's variety show 'My Child's Private Life,' and KBS 2TV's 'New Release, Pyeonstorang.'

Reporter: Kim Se-ah, TenAsia haesmik@tenasia.co.kr