Eco-Celebrities Leading the Charge for Environmental Change

Today, June 5th, marks World Environment Day. In the face of accelerating global warming and climate change, celebrities with significant influence are stepping up to lead and set examples in environmental improvement.

The term 'Ecobrities' combines 'Eco' for ecology and 'Celebrity.' These are individuals who actively engage in positive actions for the future and the environment we live in. Let's take a look at some of these inspiring figures.
Park Jin-hee Advocates for Environmental Protection in Europe

Actress Park Jin-hee is known as 'Eco Jin-hee' on her social media accounts, reflecting her genuine commitment to the environment. She has stated that her motivation for environmental protection is the safety of children, emphasizing that without action, future generations will face unimaginable consequences. Since her 20s, Park has been involved in environmental causes, notably during the 2007 Taean oil spill. She reduces single-use items by carrying a tumbler and handkerchief and has appeared on programs to raise public awareness. Last year, she delivered environmental lectures in Europe and recently discussed carbon neutrality in Pohang. On social media, she encourages small daily actions for the environment, highlighting their collective impact. Park plans to participate in a plogging event this weekend and will host the '2025 Water Seoul Conference' on June 11.
Song Eun-yi's Two-Decade Commitment to Using Tumblers

Broadcaster Song Eun-yi was the first celebrity to join the 'Clean Air Refresh Challenge,' aimed at promoting eco-friendly lifestyle changes. She has long been concerned about climate change, urging collective action against global warming. Her participation inspired many others, showcasing the influence of celebrities. In October, Song appeared on MBCxLifetime's 'Men Who Clean the Earth,' a travel program focused on environmental awareness. Known for carrying a tumbler and utensils for over 20 years, Song recently posted on social media about the importance of addressing ocean pollution, urging action for future generations.
Gong Hyo-jin Launches Upcycling Brand

Actress Gong Hyo-jin, known as 'Gongvely,' is also an author of the environmental essay 'Gong's Notebook.' In 2018, she launched an upcycling brand, creating new value from discarded resources. In 2021, she planned and starred in the environmental show 'From Today, We Are Harmful.' Her brand produces items like backpacks and shoes from repurposed textiles and phone cases from recycled plastics, promoting the idea that waste can be transformed beautifully. Gong's ongoing eco-friendly efforts include reducing plastic use and supporting zero-waste campaigns, leading to her role as a model for a German eco-friendly detergent brand.
Tyler Rasch Encourages Climate Crisis Solutions Through Books and Lectures

Addressing environmental issues requires global effort. While domestic celebrities' actions alone can't change the world, American-born Tyler Rasch is raising awareness in Korea through multilingual advocacy. In 2020, he published 'There Is No Second Earth,' highlighting the urgency of environmental issues. As a WWF ambassador since 2016, Tyler warns of the consequences of unchecked industrial and consumer impacts on nature. His book has been praised for emphasizing the immediate need for environmental action. In 2023, he reiterated his commitment to solving the climate crisis during a forum lecture.

Other celebrities like Lee Hyori, who promotes veganism and sustainable fashion, Choi Kang-hee, who has replaced paper cups with handkerchiefs, and Jeon So-min, who advocates for energy conservation, continue to influence public awareness and action for environmental protection.

By Dayeon Jeong, TenAsia Reporter light@tenasia.co.kr