Actor Ji Chang-wook Shines as Brand Ambassador for Top-Ranked Beer Brand 'TERRA'

Actor Ji Chang-wook is making waves as the face of a leading alcoholic beverage brand that has recently topped the National Brand Competitiveness Index (NBCI).

On the 30th, it was announced that 'TERRA,' a flagship beer brand of HiteJinro, secured the number one spot in the beer category of the 2025 NBCI. This marks the first time the brand has achieved this ranking, drawing attention to Ji Chang-wook, who was selected as the new brand model this year.

Since March, Ji Chang-wook has been the new face of 'TERRA,' bringing a youthful and energetic image to the brand. His diverse roles in TV commercials, portraying characters such as a photographer, office worker, and college student, have effectively conveyed the brand's unique identity, much like his extensive filmography.

Beyond the beverage industry, Ji Chang-wook is also the ambassador for over ten brands in fashion, beauty, watches, and health supplements, both domestically and internationally. Following his success in leading projects like 'The Worst of Evil,' 'Welcome to Samdalri,' and 'Gangnam B-Side' to global acclaim, Ji Chang-wook continues to expand his influence through films, performances, and international tours. His global recognition and cross-generational brand power have made him a sought-after figure in the industry.

Meanwhile, Ji Chang-wook is set to star in upcoming projects such as 'Fragment City,' 'Scandal,' and the film 'Colony.'

Reported by Kim Se-ah, TenAsia haesmik@tenasia.co.kr