Former EXO Member Tao Achieves Massive Success with Sanitary Pad Business

Former EXO member Tao (Huang Zitao) has achieved remarkable success with his sanitary pad brand.

According to the South China Morning Post (SCMP) on the 27th, Tao conducted a live broadcast from his sanitary pad factory on the 18th, selling a box of 62 pads for 49.8 yuan (approximately $7). Within just 30 minutes, 450,000 boxes were sold out, generating a revenue of 22.5 million yuan (approximately $3.5 million). This translates to over $1 million in sales per minute. Previously, on the 11th of last month, he sold 49,500 trial sanitary pads at 0.01 yuan (approximately $0.002) each, achieving a sell-out in just one minute.

Originally from Shandong Province, China, Tao left EXO in 2015 and returned to China to pursue a career as an entrepreneur. After his father's passing in 2020, he inherited $3 billion (approximately 4.1 trillion won).

Tao started his sanitary pad business with the aim of addressing China's persistent 'used sanitary pad' issue by providing quality products. He established his own brand, 'Domyway,' and acquired a factory that reportedly produces 3,600 sanitary pads per minute.

The job advertisement for 'Domyway' has also attracted attention. The monthly salary for the head of distribution sales at Domyway is a staggering 30,000 yuan (approximately $4,500), nearly five times the average monthly salary in China, which is 6,050 yuan (approximately $1,000) in 2023.

By Yeji Ryu, TenAsia Reporter, ryuperstar@tenasia.co.kr